In the first Industrial Revolution we overcame the limitations of human muscle power, with the use of steam. In the context of the Fourth Industrial Revolution, we are overcoming the limitations of the human mind to conceive and solve complex problems using Artificial Intelligence.
The one-size-fits-all approach that leverages economies of scale to address large markets will become a relic of previous industrial revolutions. The platform model is driving increased market and service differentiation through the use of information.
It is only through leveraging digital infrastructure, cyber-physical systems and digital intelligence that platform business models can create new forms of value, to exchange between the supplier ecosystem and the consumer community.